Privacy policy

Last updated: July 2, 2026

Privacy Policy for Formora

Effective Date: July 2, 2026

Formora (“we,” “us,” or “our”) operates the website www.formora.online (the “Site”) as an online store selling gym equipment and fitness accessories. We are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site, make a purchase, or interact with us.

By using our Site, you consent to the practices described in this policy. If you do not agree, please do not use the Site.

1. Information We Collect

We collect the following types of information:

Personal Information you provide:

•  Contact details (name, email address, phone number, billing and shipping address)

•  Account information (if you create an account)

•  Order and payment information

•  Communications with us (customer support, reviews, newsletter subscriptions)

Automatically Collected Information:

•  Technical data (IP address, browser type, device information, pages visited)

•  Usage data collected via cookies and similar technologies

Information from Third Parties:

•  Data received from payment processors, shipping carriers, or Shopify (our e-commerce platform).

2. How We Use Your Information

We use your information to:

•  Process and fulfil your orders, including payment processing and shipping (including worldwide delivery)

•  Manage your customer account (where applicable)

•  Provide customer support and respond to your inquiries

•  Send you important service messages and, with your consent, marketing communications

•  Improve our website, products, and services through analytics

•  Prevent fraud, maintain security, and comply with legal obligations

•  Personalise your shopping experience

3. Legal Basis for Processing (UK GDPR)

As a UK-based business, we process your personal data under the UK GDPR and Data Protection Act 2018 on the following bases:

•  Performance of a contract (e.g., fulfilling your order)

•  Legitimate interests (e.g., improving our services, fraud prevention)

•  Legal obligation

•  Consent (where we rely on it, such as for marketing emails)

You can withdraw consent at any time.

4. Sharing Your Information

We may share your information with:

•  Shopify and other service providers involved in operating the Site, processing payments, and fulfilling orders

•  Payment processors and shipping carriers (for worldwide delivery)

•  Professional advisers and regulators where legally required

•  Third parties in the event of a business transfer

We do not sell your personal data to third parties. All service providers are contractually required to keep your data secure and use it only for the purposes we specify.

5. International Transfers

Your data is primarily processed in the UK. For worldwide orders, data may be transferred to countries outside the UK (e.g., to shipping partners). We ensure appropriate safeguards are in place for such transfers.

6. Cookies and Tracking Technologies

We use essential cookies for Site functionality (e.g., shopping cart) and analytics cookies (via Shopify and other tools) to understand traffic and improve user experience. You can manage your cookie preferences through your browser settings or our cookie banner (when implemented).

7. Data Security

We take reasonable steps to protect your personal information. However, the transmission of information over the internet is not completely secure, and we cannot guarantee absolute security.

8. Your Rights

Under UK data protection law, you have the right to:

•  Access your personal data

•  Correct inaccurate data

•  Request erasure of your data

•  Object to or restrict processing

•  Data portability

•  Withdraw consent

To exercise these rights, contact us at the details below. We will respond within one month.

9. Children’s Privacy

Our Site is not intended for children under 16. We do not knowingly collect data from children.

10. Changes to This Privacy Policy

We may update this policy from time to time. The new version will be posted on this page with an updated effective date. We encourage you to review it periodically.

11. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Email: online@formora.co.uk

Website: www.formora.online